50+ Best SEO Tools List (Mostly Free)

Google Analytics Free Analytics Offers an easy and free way to track & analyze visitors to your website Explore Google Data Studio Free Analytics Turns your data into fully customizable informative reports & dashboards Explore Keyword Hero Freemium Analytics Shows all of your organic keywords & their specific performance metrics Explore Redirect Path Free Crawling & Indexing Checks the HTTP headers & redirects for SEO Explore Link Redirect Trace Free Crawling & Indexing Makes sure all your link redirects are working correctly Explore Screaming Frog SEO Spider Freemium Crawling & Indexing Analyzes a site from an onsite SEO perspective Explore Screaming Frog Log File Analyzer Freemium Crawling & Indexing Verifies search engine bots, identifies crawled URLs and analyzes search bot data Explore SEOlyzer Freemium Crawling & Indexing Analyzes your site’s log activity for SEO purposes, in real-time Explore Where Goes Free Crawling & Indexing Checks URL redirects Explore Check My Links Free Crawling & Indexing Crawls through your webpage & looks for broken links Explore Robots.txt Generator Free Crawling & Indexing Creates a correct robots.txt file in an instant Explore HEADMaster SEO Free Crawling & Indexing Lets you quickly audit the response headers of large lists of URLs Explore Keep-alive Validation Free Crawling & Indexing Checks URLs in bulk to see if their servers support persistent connection Explore Hreflang Tag Generator Free Crawling & Indexing Generates the hreflang tags for your multi-language site easily Explore XML Sitemaps Free Crawling & Indexing Creates an XML sitemap that can be submitted to Google & other search engines Explore Browseo Free Crawling & Indexing Lets you see how your website looks to a search engine Explore Answer the Public Freemium Keyword Research Visualizes search questions & suggested autocomplete searches Explore Moz Keyword Explorer Free Keyword Research Helps you find profitable keywords & organize your keywords into lists Explore Google’s Keyword Planner Free Keyword Research Helps you research keywords for your search campaigns Explore Keyword Sheeter Freemium Keyword Research A collection of tools for advanced keyword research Explore Keywords Everywhere Premium Keyword Research Helps you with keyword research Explore Also Asked Freemium Keyword Research Finds out what questions people are asking about particular keywords Explore Google Trends Free Keyword Research Analyzes the popularity of top search queries in Google Search across various regions & languages Explore Keyword Surfer Free Keyword Research Allows you to see search volumes directly in Google search results Explore CanIRank Freemium Keyword Research Finds out if you can rank for a particular keyword Explore Seed Keywords Free Keyword Research Helps you find valuable keywords Explore Exploding Topics Freemium Keyword Research Provides you with ideas for content based on topics that are popular Explore Ubersuggest Free Keyword Research Allows you to get insight into the strategies that are working for others Explore Keys4Up Free Keyword Research Finds semantically related keywords for any topic or niche market Explore Wordtracker Scout Freemium Keyword Research Discovers what keywords people search for when they’re ready to make a purchase Explore KWFinder Premium Keyword Research Finds easy-to-rank keywords Explore Moz Link Explorer Free Backlink Research Finds the backlink profile & domain authority of a site Explore Link Miner Free Backlink Research Checks web pages for broken links & pulls metrics on those links Explore Detailed Free Backlink Research Finds out which links, based on category, drive the most traffic & rankings Explore Ahref Backlink Checker Freemium Backlink Research Discovers all the backlinks data about a particular URL Explore Linkio Anchor Text Suggestion Freemium Backlink Research Discovers the best anchor text to use for any URL Explore Help a Reporter Freemium Backlink Research Connects journalists and experts who act as sources for stories Explore Google Business Profile Free Local SEO Lists your business on Google with a free Business Profile Explore Whitespark Google Review Link Generator Free Local SEO Finds your business and generates your unique Google Review link Explore Local Search Results Checker Free Local SEO Conducts local searches using Google Search or Google Maps Explore Moz Local Check Business Listing Free Local SEO Confirms that your company’s details appear correctly on various directories Explore Whitespark Local Citation Finder Freemium Local SEO Tracks your citations & discovers new opportunities Explore Technical SEO’s Mobile-First Index Checker Free Mobile SEO Checks how your website stacks up relative to SEO best practices Explore Google’s Mobile-Friendly Testing tool Free Mobile SEO Tests how easily a visitor can use your page on a mobile device Explore GTMetrix Freemium Mobile SEO Analyzes page speed and performance Explore Cloudflare Freemium Mobile SEO Provides security and CDN for your website Explore SEMRush Freemium Multipurpose SEO Used for keyword research & online ranking data Explore Marketing Miner Freemium Multipurpose SEO Provides end-to-end solutions designed for web apps Explore MozBar Freemium Multipurpose SEO All-in-one SEO toolbar for research on the go Explore SEO Minion Free Multipurpose SEO Provides you with key SEO metrics and does SEO Audit Explore SEOquake Free Multipurpose SEO Checks SEO metrics & conducts an SEO audit Explore Google Search Console Free Multipurpose SEO Allows webmasters to check indexing status and optimize the visibility Explore