Marketing Strategies

The Segmentation, Targeting, Positioning model

How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice. STP marketing focuses on commercial […]

Marketing Strategies

Campaign analysis tools and templates for your marketing strategy

Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely rewarding process. Once the campaign goes live, you can witness the fruits of your labor. […]

Marketing Strategies

Latest Gartner Hype Cycles for Marketing and Advertising

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your organization. The Gartner Hype Cycle, which is published each year is a good tool to […]

Marketing Strategies

10 reasons you need a digital marketing strategy 2023 [Planning tool]

Digital marketing is more important now than ever. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital […]

Marketing Strategies

Campaign planning tools and templates to win more customers

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […]

Marketing Strategies

Global social media statistics research summary 2022 [June 2022]

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […]

Marketing Strategies

What is Digital Marketing? Tools to define the scope of digital today.

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success and overcome external pressures by focusing on the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve […]

Marketing Strategies

How important is digital marketing for businesses in 2022?

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses – but keeping your digital marketing strategy at the front of your mindset when planning […]