Marketing Strategies

30 Website Personalization and Recommendations Software options

Website personalization, product, offer, and content recommendation services to help retailers and other businesses personalize their proposition to nurture prospects toward conversions The website personalization tools we recommend in this article enable you to segment visitors and then deliver personalized messages of the ‘next best product’ or ‘next best content’ within containers on your website […]

Marketing Strategies

Developing a strong digital brand identity based on research [omnichannel]

How to research and optimize strategic brand development. Creating a strong omnichannel brand identity based on research Brand identity is often misunderstood as simply picking a color palette and a logo. In reality, this is just one element of brand development strategy. With every market bulging with competitors, carving out a strong brand identity is […]

Marketing Strategies

Direct-to-consumer: E-commerce marketing techniques for D2C brands

How do direct-to-consumer businesses establish themselves in a competitive market? We look at how D2C businesses leverage owned data to reach and engage directly with consumers In recent years, brands have realized the merits of owned and self-operated direct-to-consumer (D2C or DTC) sales channels. In line with ongoing global digitalization, D2C models saw even further […]

Marketing Strategies

How to market a manufacturing company

Find out how to use the RACE Framework to optimize a more people-centric approach to marketing for manufacturing In manufacturing, marketing enables you to connect with both wholesalers and distributors, ensuring that your product reaches your customers. However, as our target decision-makers are becoming familiar with online models for other products and services, so too […]

Marketing Strategies

What is omnichannel Pharma? | Smart Insights

What does omnichannel mean in Pharma? And what does digital disruption mean for this increasingly complex industry? Omnichannel Pharma does not exist in a vacuum. Many industries launched large-scale omnichannel transformations years ago, and consumers are experiencing the benefits. Of course, digitization has been gradually occurring for customers across many sectors, as the percentage of […]

Marketing Strategies

Financial Services marketing trends for 2024

Keep up to date in the ever-changing digital landscape by integrating these 5 trends in Financial Services digital marketing into your 2024 marketing strategy Financial Services is both a highly competitive and highly regulated sector. Cost per customer acquisition is high, and encouraging customer loyalty in digitally savvy audiences is challenging given that new challenger […]

Marketing Strategies

The what, why, and how of marketing playbooks

Playbooks empower marketing teams to improve performance from within As marketing managers, directors, and heads of marketing, we are responsible for researching and developing marketing strategies that contribute toward our business goals. This means we are continuously scanning our marketplaces, tracking our progress, and reacting to change. In well-integrated marketing teams, individuals are also contributing […]

Marketing Strategies

How and why you should use cross-funnel persona marketing to influence buyers

It’s not enough to create buyer personas and leave them getting dusty on the shelf. Find out how to apply customer personas to inform each stage of your marketing strategy What are marketing personas? Customer or buyer personas are fictional people who represent target customer segments. Personas are used by marketing teams to segment and […]