While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. Many marketers find AIDA useful since we apply this model daily, whether consciously or […]
An introduction to best practices for using buyer web personas to create more customer-centric websites Creating personas of website visitors is a powerful technique for helping increase the usability and customer-centricity of a website as part of a user-centered design (UCD) process. I’ve been a big fan of using personas since around 2003 I was […]
To make sure your social media campaign is as successful as possible, follow our 7 steps to plan and strategize your social campaigns If you have a new feature coming out, a holiday that you want to capitalize on, or maybe you’re releasing a brand-new product, you may want to plan a social media marketing […]
Our recommended free online tools for understanding your customers, competitors and campaign, and how you should use them – across 8 marketing analysis activities I find that when running training courses, the tools I recommend to help marketers are always popular, especially free tools… I originally created this list in 2012, but keep it updated […]
Our recommendations of the best global online marketing consumer adoption and marketing benchmark statistics Online marketers love statistics about digital marketing. We do too since they enable us to use a more data-driven approach to inform our future investments. They allow us to review the growth in customer adoption of the latest digital platforms and […]
Consumer mobile usage and adoption. Use our mobile marketing statistics compilation to inform your digital marketing strategy and mobile user experience “Mobile to overtake fixed Internet access by 2014” was the huge headline summarizing this bold 2008 mobile marketing prediction by Mary Meeker, an analyst at Kleiner Perkins Caufield Byers when reviewing technology trends. That […]
Use our digital marketing maturity models to assess new opportunities for upskilling and digital transformation Ever since I’ve been involved in working with businesses to improve their digital marketing, I’ve seen huge variations in digital capabilities. That’s why at Smart Insights we have always championed using digital marketing maturity models as a simple technique to […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
What goes into the Amazon marketing strategy secret sauce? Our business case study explores Amazon’s revenue model and culture of customer metrics, history of Amazon.com and marketing objectives In the final quarter of 2022, Amazon reported net sales of over $149.2 billion. This seasonal spike is typical of Amazon’s quarterly reporting, but the growth is […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
Real-world data shows the most crucial sources of traffic for e-commerce websites E-commerce/online retail is a booming sector. But because the latest marketing techniques change so rapidly, it can be tricky to keep up with the latest trends whilst also keeping your feet on the ground. Datareportal’s 2023 global overview shows that search engines and […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
Social commerce trends to create seamless e-commerce experiences directly in social channels your customers love One of the things that has always fascinated me about social media is the way it continues to adapt and evolve to changing consumer trends. Over the last 20 years we’ve seen a progressive shift from simple, text-based updates, to […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
2023 Search Engine Marketing (SEM) and Search Engine Optimization (SEO) statistics: Discover the latest search usage and adoption data to inform your digital marketing strategies and tactics Statistics help us turn data into information, allowing us to make informed and rational decisions and that’s exactly the purpose of this article. We’re huge fans of search […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
E-commerce conversion rate and lead generation landing page stats for desktop and mobile devices for benchmarking averages across different industries As you will know, conversion rates are often used as a KPI to review the effectiveness of e-commerce sites. Naturally, all site managers and owners want to know the benchmarks – “how do our conversion […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
An introduction and examples of using a planned approach to business digitalization with examples In this article, you will learn what should be included in a digital strategy for a business and how to set goals and structure it. We will also explain the difference between a digital marketing strategy and cover some examples of […]