Blog Marketing

What Successful Sales Promotion Looks Like for A Marketer – University Marketing Blog

As discussed in the most recent blog ‘The Types of Sales Promotion’, these efforts can be categorised as push or pull approaches, as discussed by Bendle et al. (2018). Success will differ depending on the approach. Push promotion has a different objective to pull, with the focus being on changing the behaviour of the marketing […]

Blog Marketing

The Best Metrics For ‘Pull’ Sales Promotion – University Marketing Blog

Pull promotions target the consumer and aim to change there behaviour. Successful sales promotion that focus on using a ‘pull approach’ seek to gain new customers, increase the frequency or way in which existing customers purchase the product, all of which aiming to increase demand and therefore sales (Bendle et al. 2016). Baseline Sales aims […]