Marketing Strategies

10 reasons you need a digital marketing strategy 2023 [Planning tool]

Digital marketing is more important now than ever. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital […]

Marketing Strategies

Campaign planning tools and templates to win more customers

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […]

Marketing Strategies

Global social media statistics research summary 2022 [June 2022]

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […]

Marketing Strategies

What is Digital Marketing? Tools to define the scope of digital today.

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success and overcome external pressures by focusing on the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve […]

Marketing Strategies

How important is digital marketing for businesses in 2022?

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses – but keeping your digital marketing strategy at the front of your mindset when planning […]

Marketing Strategies

8 marketing budget templates for business with examples [2023]

How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. […]

Marketing Strategies

ON-DEMAND WEBINAR | How to Use Personalized Images & Countdown Timers in Email & Landing Pages to Drive More Engagement

It’s not always easy to stand out in crowded inboxes, especially since the average person receives about 120 business emails a day. How can you make your emails stand out? Consider adding a personalized image or a countdown timer to your next campaign to drive engagement. Ready to learn how? Pinpointe, your go-to email marketing […]

Marketing Strategies

ON-DEMAND WEBINAR | 7 YouTube Hacks & Tactics To Gain a Large Following

Do you wonder why your YouTube videos aren’t delivering the results you demand? Are you baffled by the YouTube algorithm?  In this exciting and insightful on-demand webinar, Pinpointe and YouTube marketing strategist Antoine Dupont share the latest secrets to boost traffic to your YouTube channel and rapidly increase your email marketing subscribers. Antoine also shows […]

Marketing Strategies

ON-DEMAND WEBINAR | 5 Must-Have Automated Email Campaigns

From welcome campaigns to milestone and value-based emails, businesses have a variety of automated email campaign options to leverage. Yet, knowing which campaigns are the most effective and when and how to automate them can be challenging. In this on-demand event, Pinpointe and Brand Consultant & Marketing Strategist – Michael Barber, show you must-have automated […]

Marketing Strategies

Perfect Timing: 3 Email Scheduling Features That Will Improve Your Email Response Rates

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]

Marketing Strategies

How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]