Marketing Strategies

A practical digital marketing strategy framework

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and data-driven approach. Our RACE Growth System for improving marketing effectiveness has two parts which we […]

Marketing Strategies

Average email open rates for 2022 [Email marketing stats]

Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare“? They’re looking for email statistics to compare subscriber engagement for average email open […]

Marketing Strategies

Training and skills development plan

The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s workplace isn’t what it was twenty years ago. Today’s environment is both fast-paced and competitive, […]

Marketing Strategies

Define effective digital marketing KPIs to achieve your goals in 2023

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era […]

Marketing Strategies

The Segmentation, Targeting, Positioning model

How to use Segmentation, Targeting, and Positioning (STP) to develop marketing strategies Today, the STP marketing model (Segmentation, Targeting, Positioning) is a familiar strategic approach in modern marketing. It is one of the most commonly applied marketing models in practice, with marketing leaders crediting it for efficient, streamlined communications practice. STP marketing focuses on commercial […]

Marketing Strategies

Campaign analysis tools and templates for your marketing strategy

Review your campaigns and learn how you can improve your digital media performance with our marketing campaign analysis tools The process of setting up, brainstorming, planning, and ultimately delivering digital marketing campaigns is an exhausting, challenging, yet fun and extremely rewarding process. Once the campaign goes live, you can witness the fruits of your labor. […]