Actionable Marketing

How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. […]

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many benefits to this, such as greater reach and more touchpoints to connect with customers, but […]

How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to invest in. That means, free and low-cost marketing channels. In this guide, we will help you identify the best channels using two […]

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that […]

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses – but keeping your digital marketing strategy at the front of your mindset when planning […]

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success and overcome external pressures by focusing on the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve […]

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […]

Your ultimate guide to creating a user journey map with step-by-step instructions, a template, and an example to follow Creating a user journey map has many benefits for both your users and your team. A journey map will help you discover friction points for the user and opportunities to improve user experience. Ultimately, you’ll discover […]

The decision to act, or not to act, can have a knock-on effect on how your company will weather the storm of inflation and change in 2022 In our recent LinkedIn poll, 30% of respondents admitted to making no changes to their marketing strategies in light of inflation. Suggested changes we gave include making marketing […]

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […]

Working out this number seems simple enough. Bendle et al. (2016) Simply states that you divide the amount spent on acquisition efforts by the amount of customers acquired will give you the cost of each. Why is this important? If this number can be calculated, the financial standing, on paper, becomes simple for a business […]

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

Do you know what makes a high-converting landing page? Nearly all successful landing pages have specific key elements in common, and we want to show you what those conversion points are. Pinpointe and marketing strategist Antoine Dupont show you how to design a landing page that converts in this on-demand event. Covered are the 10 […]

Learn to deliver the right message, at the right time to your subscribers Sending relevant email campaigns – in terms of both content and timing – is critical to driving maximum engagement in both the short and long term from your subscribers and prospects. Listen to Pinpointe and owner of eFocus Marketing – Kate Barrett– […]

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]

We all want more email subscribers. One of the easiest ways to get them is to start at the very beginning – the opt-in form. If you can make even a few positive tweaks to the beginning of your opt-in form process, the results will follow through all the way to the end of the year […]

Does your brand send a regular newsletter? Many brands do. Research shows 77% of B2B companies consider a newsletter an important part of their email marketing strategy. Plus, newsletters are listed as one of the top email trends for 2021 by Envato.    While many companies produce and send email newsletters, it’s not always easy […]