Actionable Marketing

How to plan, measure and achieve your marketing goals – Actionable Marketing

Without setting clear marketing objectives, you’re basically directionless – and working to achieve vanity metrics that don’t necessarily help you achieve your overall business goals Digital marketing objectives underpin all marketing strategies. After all, how do you know what you’re working towards without clear, actionable, and achievable metrics? Setting marketing goals should always be the […]

Actionable Marketing

How to define SMART marketing objectives – Actionable Marketing

From SMART to SMARTER marketing objectives: Discover how to define marketing objectives, measure your digital marketing goals, and use data to inform your marketing strategy When identifying specific marketing objectives to support your long-term goals, it is common practice to apply the widely used SMART mnemonic. You will know that SMART is used to assess […]

Actionable Marketing

What is a marketing plan? Create your 7 step plan [Free guide] – Actionable Marketing

7 steps to creating an effective marketing plan A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date, and reviewed infrequently… Research has shown that businesses with plans succeed, outperform competitors, and retain staff, more than those with […]

Actionable Marketing

Marketing models that have stood the test of time [Free guide] – Actionable Marketing

What do you think is the best, i.e. most useful marketing model? Download our free RACE Growth System guide and learn the skills and techniques you need to boost your marketing strategy You may have noticed we’re fans of using practical models as tools to support marketing strategy development. We believe a clear, simple model […]

Actionable Marketing

Average CTRs for Search, Display and social [latest stats and charts] – Actionable Marketing

Looking to forecast your return-on-investment from digital media? Our latest summary of ad clickthrough rates statistics in the US, Europe, and Worldwide is designed to help you set budgets and define your goals If you’re forecasting your digital media spend, you need to compare the ROI of your display ads, paid social, Google Ads, and […]

Actionable Marketing

A practical digital marketing strategy framework – Actionable Marketing

How to streamline your planning and measurement of integrated digital marketing using RACE Smart Insights created RACE as a practical tool to help marketers and business owners plan, manage and optimize their digital marketing using a more strategic, structured, and data-driven approach. Our RACE Growth System for improving marketing effectiveness has two parts which we […]

Actionable Marketing

What is Customer Lifecycle Marketing? Smart Insights – Actionable Marketing

Create a co-ordinated ‘always-on’ digital marketing strategy for the whole customer lifecycle to boost conversions and retention It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to […]

Actionable Marketing

Average email open rates for 2022 [Email marketing stats] – Actionable Marketing

Our compilation of average email open rates and click-through rate data. What’s a good open rate for email? Read the best email statistics sources to benchmark your email campaigns in your industry sector Email marketers often ask “how do our campaigns compare“? They’re looking for email statistics to compare subscriber engagement for average email open […]

Actionable Marketing

The Content Marketing Matrix [Free marketing strategy graphic] – Actionable Marketing

A content marketing planning tool to help marketers generate ideas for the most engaging content types for their audiences We created our Content Marketing Matrix to help our members audit their content marketing assets as part of creating a content marketing strategy. It can also be used for content ideation, i.e. to brainstorm future content […]

Actionable Marketing

Training and skills development plan – Actionable Marketing

The cultural digital transformation we experience every day highlights the importance of continuous learning in all aspects of business and marketing. How can you leverage training and skills development planning to achieve your goals this year? The landscape of today’s workplace isn’t what it was twenty years ago. Today’s environment is both fast-paced and competitive, […]

Actionable Marketing

Define effective digital marketing KPIs to achieve your goals in 2023 – Actionable Marketing

Set your Key Performance Indicators, make them SMART KPIs, and align your objectives using the RACE Framework to achieve a winning marketing strategy and YOY growth Digital Marketing KPIs or Key Performance Indicators are quantifiable goals that help you to track and measure success. In a changing marketing landscape, such as today in the era […]