Actionable Marketing

Revenue model options for digital businesses – Actionable Marketing

Selecting the best revenue model options for your digital business A good revenue model is a proven technique used by digital businesses globally, from startups to global corporations, to generate income from traffic on their website, mobile apps, and via digital channels. The 10 digital revenue model options explained in this include both ad revenue […]

Actionable Marketing

The RACE digital marketing audit checklist – Actionable Marketing

Examples of essential questions to ask when structuring a digital marketing audit Auditing your digital marketing activities is an essential technique to start a digital marketing strategy. But they’re also useful for finding opportunities to improve your digital marketing by identifying priorities you need to act on to get better results. Knowing where to start […]

Actionable Marketing

The difference between paid owned and earned media – Actionable Marketing

With the ever-rising importance of social media and online PR, marketers are rapidly adapting their methods of budgeting, reporting, and investing in paid, owned and earned media to reach and engage their customers Investment in media is frequently grouped into the 3 media ‘buckets’ of earned, shared and paid which each give opportunities to influence […]

Actionable Marketing

Comment Fairly Made répond aux besoins ESG des entreprises – Actionable Marketing

Laure Betsch a co-fondé Fairly Made avec Camille Le Gal pour répondre à un besoin qu’elle avait détecté alors qu’elle était en poste en Asie pour un grand groupe de mode. L’éco-responsabilité est un enjeu central du secteur de l’habillement. Pourtant, la traçabilité reste un sujet compliqué pour les marques. Fairly […]

Actionable Marketing

900.care, une startup qui révolutionne les produits d’hygiène – Actionable Marketing

Aymeric Grange a fondé 900.care avec une idée précise en tête : changer radicalement l’expérience autour des produits d’hygiène. En redéveloppant totalement la formulation des produits, il est parvenu à les proposer aux consommateurs sous une forme novatrice : dentrifice en pastille, gel douche à dissoudre dans l’eau, déodorant en recharge. […]

Actionable Marketing

Look&Fin, une réussite entrepreneuriale exemplaire – Actionable Marketing

Look&Fin est une plateforme d’intermédiation spécialisée dans le “crowdlending”. Ce dernier fait partie du monde plus large du financement participatif, ou crowdfunding. Il permet à des investisseurs particuliers d’investir directement dans des petites structures, triées sur le volet par un intermédiateur : Look&Fin est cet intermédiaire entre prêteurs et emprunteurs. Aujourd’hui […]

Actionable Marketing

Skwad, une plateforme de monétisation pour les micro-influenceurs – Actionable Marketing

Dans ce podcast j’ai reçu Pierre-Adrien Giroguy, le fondateur, avec son frère, de Skwad, une plateforme de monétisation pour les nano- et micro-influenceurs. Elle a été choisie comme une des 100 entreprises à suivre en 2023 par l’excellent magazine Challenges. Pierre-Arien revient sur la création de Skwad et sur sa croissance. […]

Actionable Marketing

le concept unique de la Villa Pinewood racontée par son chef (Thomas Cabrol) – Actionable Marketing

En matière d’expérience client, un restaurant dépasse tous les autres : la Villa Pinewood. Récemment récompensée par une (double) étoile Michelin, j’ai reçu son chef et ami Thomas Cabrol dans mon podcast. Nous avons parlé un peu de cuisine mais surtout de la démarche entrepreneuriale et de ses secrets marketing. Car […]

Actionable Marketing

quel avenir avec chatGPT ? – Actionable Marketing

From executive presentations to digital channel spreadsheets, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, […]

Actionable Marketing

Multichannel marketing strategy and planning [free digital template] – Actionable Marketing

What are the essential parts of a multichannel marketing plan template? Multichannel marketing, or omnichannel marketing, is the process of utilizing online and offline marketing communications channels to target and engage with your customers. As outlined in our popular Learning Path module, structure a plan using the RACE Planning framework, the purpose of a multichannel […]

Actionable Marketing

Three digital marketing plan examples – Actionable Marketing

From executive presentations to digital channel spreadsheets, we’ve got examples of digital marketing plans for early startups through to multinational enterprises Whether you’re starting from scratch, or improving your existing plans, examples of digital marketing plans help marketers see the how, not just the why, of structuring their approach to digital marketing. Because of this, […]

Actionable Marketing

A briefing on the latest updates to ChatGPT relevant for marketing and business – Actionable Marketing

How do the latest updates to ChatGPT including GPT–4, AutoGPT, Plug-ins and ChatGPT Plus boost its potential for marketers? Since I originally wrote an article on Using ChatGPT for marketing just after ChatGPT launched, there has been a whirlwind of developments from OpenAI and their partners. For marketers who are busy with their day job, […]

Actionable Marketing

How many different types of marketing plan does a business need? [2022] – Actionable Marketing

Discover our top 7 recommended different types of marketing plan options for developing and streamlining your marketing planning activities Planning is a must for any business that wants to succeed, but choosing the right type of plan to define your strategy and structuring it can be difficult. Especially since there are so many different types […]