Actionable Marketing

Latest Gartner Hype Cycles for Marketing and Advertising – Actionable Marketing

Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgments and reviewing with colleagues which digital technology innovations are most relevant to your organization. The Gartner Hype Cycle, which is published each year is a good tool to […]

Actionable Marketing

ON-DEMAND WEBINAR | How to Use Personalized Images & Countdown Timers in Email & Landing Pages to Drive More Engagement – Actionable Marketing

It’s not always easy to stand out in crowded inboxes, especially since the average person receives about 120 business emails a day. How can you make your emails stand out? Consider adding a personalized image or a countdown timer to your next campaign to drive engagement. Ready to learn how? Pinpointe, your go-to email marketing […]

Actionable Marketing

Adapting your digital marketing during inflation – Actionable Marketing

Adapting your digital marketing strategy could help your business overcome the effects of inflation Inflation as a consequence of the pandemic has affected most if not all industries, and digital marketing is no exception. As businesses try to overcome the challenges caused by the current economic state, it is necessary for companies to evaluate their […]

Actionable Marketing

10 reasons you need a digital marketing strategy 2023 [Planning tool] – Actionable Marketing

Digital marketing is more important now than ever. Take steps to create, streamline, or optimize your digital marketing strategy (also known as internet marketing) today and safeguard your business against inflation Where do you start if you want to develop a digital marketing strategy? It’s still a common challenge since many businesses know how vital […]

Actionable Marketing

8 marketing budget templates for business with examples [2023] – Actionable Marketing

How to strategically manage your marketing spend in 2023 with 8 integrated marketing budget templates Setting strategic and channel direction, working toward commercial objectives and KPIs and monitoring success is great, but if you’re not tracking your ROI per channel it’s hard to understand how much money you’ve had to spend to see a return. […]

Actionable Marketing

Create a Customer Journey Map using RACE [Template] – Actionable Marketing

Discover how to use our customer journey mapping template to create actionable insights to improve your marketing In today’s digitally connected world, customers have a myriad of choices when it comes to connecting with brands and businesses. There are many benefits to this, such as greater reach and more touchpoints to connect with customers, but […]

Actionable Marketing

The BIG list of today’s marketing channels – Actionable Marketing

How to select the 5 best marketing channels from 30+ alternatives Small businesses have particularly limited resources whether it is people or budget, so it’s crucial to select the most cost-effective communications to invest in. That means, free and low-cost marketing channels. In this guide, we will help you identify the best channels using two […]

Actionable Marketing

SEO CTR stats to inform your 2022 SEO strategy [SERP trends] – Actionable Marketing

Keyword research data reveals the SEO CTR rewards for top of SERP rankings in Google. Inform your SEO marketing strategy with the latest trends You often hear company owners saying “I want to rank top” for their target keywords. Although this may be an unrealistic hope, they’re right to say this since they realize that […]

Actionable Marketing

How important is digital marketing for businesses in 2022? – Actionable Marketing

Sources to research the importance of digital marketing in your industry sector Are you investing sufficiently in digital communications? Naturally, digital marketing objectives for founders, entrepreneurs, and leaders of corporations will differ – as does optimizing digital marketing for businesses – but keeping your digital marketing strategy at the front of your mindset when planning […]

Actionable Marketing

What is Digital Marketing? Tools to define the scope of digital today. – Actionable Marketing

Dr. Dave Chaffey, author of Digital Marketing: Strategy, Implementation and Practice explains a process to achieve success and overcome external pressures by focusing on the 18 most important digital marketing techniques Simply put digital marketing, also called online marketing, is the application of digital media, data, and technology integrated with traditional marketing communications to achieve […]

Actionable Marketing

Global social media statistics research summary 2022 [June 2022] – Actionable Marketing

Our compilation of the latest social media statistics of consumer adoption and usage of social networking platforms Social networks have transformed marketing and, as this post shows, their popularity is still growing in our latest global social media statistics research summary for 2022. Networks vary in popularity with different demographics and they’re still evolving. Research […]

Actionable Marketing

Campaign planning tools and templates to win more customers – Actionable Marketing

What are the essential parts of a campaign planning template? The purpose of marketing campaign planning is to identify relevant, integrated, marketing activities and channels to reach campaign objectives as well as influence customers. An effective campaign plan has an engaging, shareable, campaign concept that utilizes both online and offline marketing communications tools and digital […]

Actionable Marketing

The Cost of Acquiring a Customer – University Marketing Blog – Actionable Marketing

Working out this number seems simple enough. Bendle et al. (2016) Simply states that you divide the amount spent on acquisition efforts by the amount of customers acquired will give you the cost of each. Why is this important? If this number can be calculated, the financial standing, on paper, becomes simple for a business […]

Actionable Marketing

Why is Customer Data Fundamental to Email Marketing? – Actionable Marketing

Let’s face it! Customer data-driven marketing is the future of email marketing. Leveraging consumer insights to fashion your communication with them takes the wretched hit and miss approach out of the equation. This is a welcome change as now marketers have a real shot at pitching clients a solution to their specific problems. But, how […]

Actionable Marketing

ON-DEMAND WEBINAR | How to Drive Maximum Email Campaign Engagement – Actionable Marketing

Learn to deliver the right message, at the right time to your subscribers Sending relevant email campaigns – in terms of both content and timing – is critical to driving maximum engagement in both the short and long term from your subscribers and prospects. Listen to Pinpointe and owner of eFocus Marketing – Kate Barrett– […]

Actionable Marketing

How Apple’s New Mail Privacy Protection Rules Will Impact Your Email Campaigns – Actionable Marketing

Apple is making strides to protect consumers’ privacy, but the changes have marketers on edge. Apple’s new Mail Privacy Protection could change the way email marketers can target customers and track response rates. Apple announced new privacy features in early June. The company’s new privacy-enhanced options include: App Privacy Report, which provides greater transparency into how […]

Actionable Marketing

3 Email Scheduling Features That Will Improve Your Email Response Rates – Actionable Marketing

There are dozens of small changes you can make to an email campaign to improve response rates. From updating a subject line with a subscriber’s name to using email scheduling features to personalize delivery times, marketers test and tweak campaigns regularly to get better results. There are dozens of articles online that provide suggestions on […]