Market Subset
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
Use our digital marketing strategy template integrated across the RACE Framework to plan and get ahead in your digital marketing We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and markets. These strategic digital tools help us to compete to win and retain customers by […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
Emails are not just a communication medium but also an essential channel for marketing. A Statista report indicates that the total number of email users will surge to 4.6 billion by 2025. Therefore, there is no denying the fact that not only is email marketing lucrative, but also an essential part of your campaigns to […]
Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT, I reviewed the quality of output and interactions of the GPT-3 Large Language Model (LLM) on which ChatGPT is trained by asking: How can I […]
Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it’s Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX (User Experience). These businesses realized and harnessed the power of brand positioning, and as such […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined budgets, and how success will be measured. What is the purpose of a marketing plan? […]
Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in mindset so businesses invest sufficient time and budget into continuously optimizing ‘always-on’ activities which can […]
My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make you super cynical as to new claims about marketing innovations. Over this time, many of […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
What is the difference and does it matter?! Before Digital marketing became the de-facto term, I’ve been asked this question a lot across the years… does the difference in scope between these terms matter? So, as we enter 2023, I thought it was time for another quick look. Here is the latest comparison from Google […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]
9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise since the difference between these two activities often isn’t distinct. Yet, it’s an important question […]
While many bloggers are able to somewhat quickly develop a sense for the fundamentals of what it takes to go from starting a blog to writing a useful blog post, most begin to struggle when it comes to finding and marketing to the right audience—let alone learning what it takes to bring those readers in […]