Actionable Marketing

2023 essential digital marketing tools [Infographic] – Actionable Marketing

Use our updated digital marketing tools infographic to manage how you use marketing technology As marketers today, we’re fortunate to have a huge number of free and low-cost digital marketing tools to give us insight into our customers, competitors, and markets. These strategic digital tools help us to compete to win and retain customers by […]

Actionable Marketing

The best prompts for using ChatGPT for digital marketing – Actionable Marketing

Practical examples including 8 recommended GPT-3 prompts to support content marketing, email marketing, search and social media marketing In Part 1, of my review of marketing applications of Chat GPT,  I reviewed the quality of output and interactions of the GPT-3 Large Language Model (LLM) on which ChatGPT is trained by asking: How can I […]

Actionable Marketing

What is brand positioning and why aren’t you doing it yet? – Actionable Marketing

Learn how to identify and leverage your brand position to create a competitive advantage with our actionable template Think of some iconic brands. What pops into your head? Perhaps it’s Coca Cola’s distinctive bottles, Apple’s sleek, futuristic presentation, Amazon’s UX (User Experience). These businesses realized and harnessed the power of brand positioning, and as such […]

Actionable Marketing

How to structure and set goals [Free marketing plan guide] – Actionable Marketing

What are the essential parts of a marketing plan template? A marketing plan is a strategic document that specifies your organization’s target markets, marketing objectives, programs and activities to achieve them, expected timescales, resources to be utilized, according to defined budgets, and how success will be measured. What is the purpose of a marketing plan? […]

Actionable Marketing

What is always-on marketing? [Definitions and marketing models] – Actionable Marketing

Are you practicing always-on marketing, and if not, why not? In the pre-digital era, marketing activities were planned in campaign ‘bursts’ around new product launches and promotions. My belief is that to be effective, digital marketing needs a change in mindset so businesses invest sufficient time and budget into continuously  optimizing ‘always-on’ activities which can […]

Actionable Marketing

Strategy vs tactics for marketing – Actionable Marketing

9 key differences between strategy vs tactics ‘What is the difference between strategy vs tactics?’ is one of the most common questions that ‘crops up’ when I’m running training workshops or discussing creating marketing plans with businesses. It’s no surprise since the difference between these two activities often isn’t distinct. Yet, it’s an important question […]