Actionable Marketing

The AIDA model and how to apply it in the real world – Actionable Marketing

AIDA model explained: Examples and tips for using this strategic marcomms planning model the real world The AIDA model, tracing the customer journey through Awareness, Interest, Desire and Action, is perhaps the best-known marketing model amongst all the classic marketing models. Many marketers find AIDA useful since we apply this model daily, whether consciously or […]

Technology Subset

Partnering with EU policymakers to ensure the Cyber Resilience Act works for developers – Technology Subset

Policymakers in the EU are working on a new regulation to improve cybersecurity. Proposed by the European Commission last year, the Cyber Resilience Act will allocate responsibility for shipping and maintaining secure software products to the companies that sell them, but its current form could pose challenges for open source. At GitHub, we’re looking forward […]

Wedding of your Dreams

An Autumn Wedding Full Of Rustic Details – Wedding of your Dreams

Meet Vanessa and Peter, a lovely couple who said ‘I do’ with a gorgeous Autumn wedding!   Couple: Vanessa and PeterEngagement length: 18 monthsWedding date: 2022-10-06Wedding location: The Anglers RestPhotographer: Simon Peare Photography     Vanessa and Peter met at a pub! They got engaged during lockdown in December 23020. Peter surprised Vanessa on her […]