Technology Subset

11+ Best Form Builders to Capture Leads in 2023 (Free and Paid) – Technology Subset

Best Form Builders

You may be good at funneling visitors to your site, but that’s only half of the battle. Crushing the game means converting those visitors into valuable leads. Luckily, you don’t have to bend over backward to come up with a solution for lead conversion. Enter Form Builders. To convert visitors into leads, you’ll need the assistance of one of these web forms to help you capture leads, encourage sign-ups, manage your leads (such as keeping track of free trial subscribers and monitor feedback), and eventually grow your mail lists.

What are the Best Form Builders?

When you key in “form builder” on your browser’s search engine, you’ll see hundreds of items being offered. As a business owner, you’ll naturally want the best and most efficient one out there. So how do you pick the best one out of all the options?

Before you go ahead and overthink, we just want to say that we got you covered. We’ve gathered some criteria to help you pick the best form builder for your business.


First on the list is user-friendliness. You’ll realize that most, if not all, the well-known form builder providers offer the same kind of features and that it is not so much about “what” they offer but the deciding factor is “how” well can you utilize their features. Form builders that can help you set up with just a few drags and drops are the best ones for beginners, while those that allow more customization are best for the pros.


Employing a nifty technology to help you capture leads comes with a price. It’s normal to pick the one that doesn’t charge you anything while you’re getting started; however, if you’re looking for more features, chances are you have to go ahead with the paid ones. Now, among the paid ones, you should take note of those who are charging less for starters but charge more later on (as you subscribe to the premium features).


Choose a form builder provider with lots of available (and working templates). This will make the task of setting up the form builder easier and faster.


Form builders that allow you access to your favorite apps while using them are quite handy and eliminate the need to access multiple apps in a given instance. This also helps future-proof your site.

Available and reliable support

Aside from user-friendliness, customer service is also an important deciding factor when choosing your form builder partner. Pick the one whom you think can give you unrelenting support and can help you achieve your business goals.

Now that you have an idea of what to look for when it comes to forming builders, we’re now going to go directly to the heart of this article. We’ll break down our recommendations into three segments starting with the following.

Here are our picks for best form builders to try:

1. Formstack

Best Form Builder for Regulated Businesses

If your business restricts you to adhere to strict data rules, then Formstack is the one for you.

Do not let the word “regulated” mislead you into thinking that Formstack is a cumbersome form builder that is confusing to use. It’s not. Formstack lets you create amazing, functional forms without knowing how to code. It has a drag-and-drop form builder, and comes with hundreds of templates to help you get your forms up and running in no time.


Other features include:

  • Code-free forms
  • Drag and drop
  • Automation workflows
  • Integrations

Pricing and Subscription Cost:

  • Free Trial: 14-days
  • Starter: $59 per month ($50 per month if paid annually)
  • Teams: $99 per month ($83 per month if paid annually)
  • Pro: $249 per month ($208 per month if paid annually)
  • Enterprise: Contact Formstack for more details

2. JotForm

Best Form Builder for Medium-Sized Businesses

JotForm is a form builder that’s accessible without any cost to you. Although it comes with certain limitations (as all free things do), don’t let the limitations deter you from trying this one out. The web form builder has a collection of more than 10,000 templates that allow you to come up with a form with a few clicks, or you can create one from scratch (through their simplified form builder software).


Jotform also has a mobile-first technology feature where your forms are made compatible with any device. This is perfect if you have a target audience who are always on the go.

Other features include:

  • Mobile-friendly forms
  • Immense template library
  • Collection of payments and e-signatures in the free plan
  • Multilingual surveys

Pricing and Subscription Cost:

  • Starter: Free!
  • Bronze: $29 per month ($24 per month if paid annually)
  • Silver: $39 per month ($29 per month if paid annually)
  • Gold: $99 per month ($79 per month if paid annually)

3. Wufoo

The Best Form Builder If You’re Into Analytics

Don’t be fooled by Wufoo’s simple interface; the features it packs are anything but basic. Its advantage is its wide variety of templates and the ability to easily customize your form’s fields.

Wufoo has been around for years (it’s part of the SurveyMonkey family). Its experience in the market is probably one of the factors why they’re more practical when it comes to the features they offer like allowing you to embed forms on your website, set up payment fields (compatible with most payment processing services), and turn on automatic alerts when someone fills out your forms.


Other features include:

  • Rich data collection
  • Complex reporting
  • Online payments

Pricing and Subscription Cost:

  • Free plan available
  • Starter: $19 per month ($14.08 per month – save 25% by paying annually!)
  • Professional: $39 per month ($29.08 per month – save 25% by paying annually!)
  • Advanced: $99 per month ($74.08 per month – save 25% by paying annually!)
  • Ultimate: $249 per month ($183.25 per month – save 25% by paying annually!)

4. Mailchimp Form Builder

One of the Best Form Builders for WordPress Integrations

MailChimp has built a reputation for being one of the world’s best tools when it comes to email marketing services, so it doesn’t come as a surprise that the same team came up with a tool that’ll help you capture leads better and more efficiently.

MailChimp Form Builder

The interface is straightforward. Once you go to the audience dashboard, you can access the form builder tool. You’ll find three tabs: build, design, and translate. The build tab lets you add the structure and content of your form. Once you’re done with the structure, you can go to the design tab and beautify the same form. It lets you customize the style, color, graphics, and font of your form.

Lastly, the translate tab gives you the option to make your form available in more than 50 languages.

Other features include:

  • Smart conditional logic
  • Ability to create multi-part forms
  • Instant notifications and confirmations
  • Ability to collect payments
  • Spam protection

Pricing and Subscription Cost:

  • Free plan available
  • Essentials: starting at $9.99 per month
  • Standard: starting at $14.99 per month
  • Premium: starting at $299. per month

5. Typeform

Best Form Builder for Comprehensive Data Collection

The one unique thing that sets Typeform apart from others on this list is that this app lets you gather comprehensive data. This is due to its ability to ask conversational questions. Most form builders prefer Typeform if the company is targeting a younger audience.


Typeform users will be able to choose from a wide range of templates (even from different industries) that will allow you to come up with unique forms such as quizzes, surveys, and other lead generation forms.  Typeform also integrates well with Slack, Hubspot, and Salesforce.

Other features include:

  • Beautiful design
  • Multimedia options
  • Integrations

Pricing and Subscription Cost:

  • Free plan available
  • Basic: $29 per month ($25 per month if paid annually)
  • Plus: $59 per month ($50 per month if paid annually)
  • Business: $99 per month ($83 per month if paid annually)

What are the Best WordPress Form Builder Plugins?

WordPress has built a reputation for being the most popular content management system in the world. With over 75 million websites worldwide, that is hardly up for debate.

If you built your website on WordPress, you can speed its growth by making sure to have an effective form builder embedded in it. The following form builder plug-ins are the best considering their user-friendliness, price, availability of support, and wealth of features.

If you are in need for WordPress hosting, check out our list of the best managed WordPress hosting providers.

Here are our picks for best WordPress form builder plugins to try:

1. GravityForms

Best for Integrations and Payment Forms

GravityForms has been a WordPress plug-in for a long time and is one of our favorite WordPress form plugins. While it did have some trouble in 2015 because of some serious vulnerability issues, it has since come back stronger and better than ever before.

One of the areas that GravityForms is very good at is integrations. You can easily connect Paypal,, and Stripe to it with just a few clicks of a button. Since its inception, GravityForms has evolved into a feature-rich form builder. It has all the tools that you need to build a great-looking and functional form into your website quickly. It features an intuitive drag-and-drop capability that also lets you perform conditional formatting, custom HTML insertion, and more.

Gravity Forms

Other features include:

  • Established service
  • WordPress plugin
  • Drag-and-drop builder
  • Email notifications
  • Integrations

Pricing and Subscription Cost:

  • Basic: $59 per year
  • Pro: $159 per year
  • Elite: $259 per year

2. NinjaForms

Best for Pro WordPress Users

Ninja Forms is a powerful WordPress form builder that’s used by both seasoned users and those just starting out.

The tool is available for you to try for free. One of its great features is that it integrates quickly and easily with your favorite apps and tools. Despite being available free of charge, NinjaForms still allow you to make unlimited forms, fields, and submissions. To unlock all of the customization features NinjaForms offers, you’ll have to download the Layouts and Styles add-on, which is included in the paid plan.


Other features include:

  • Zapier integration
  • Add-On Manager
  • Widgets and Shortcodes for easy WordPress integration

Pricing and Subscription Cost:

  • Limited free usage available
  • Personal: starting at $49.50 per year
  • Professional: starting at $99.50 per year
  • Agency: starting at $249.50 per year

3. WPForms

Best WordPress Form Builder Plugin

WPForms is the best form builder plug-in for many reasons, but it’s mainly because it is user-friendly and powerful.

Much like most of the form builders featured on this list, WPForms is available for free and in paid subscriptions. The free version, dubbed as WPForms Lite, packs most of the essential features you need to get that site up and running with a working form.


As far as the plugin itself, the most notable feature is the ability to drag and drop to custom-build a form. It also lets you customize field types and edit them in real-time. It also notifies you automatically when someone is filling out your form and lets you view the form entries to help automate your workflows.

Other features include:

  • WooCommerce, Elementor, GetResponse, and MailChimp integrations
  • Use reCAPTCHA and other authentication apps to prevent spam submissions
  • Use conditional logic to personalize your survey questions

Pricing and Subscription Cost:

  • Limited free usage available
  • Basic: starting at $39.50 per year
  • Plus: starting at $99.50 per year
  • Pro: starting at $199.50 per year
  • Elite: starting at $299.50 per year

4. Formidable Forms

Best Form Builder for Agencies

If you’re planning to create forms that contain conditional logic and calculations, and want to upload files, then Formidable Forms is the perfect partner for you. Another key feature that Formidable Forms has is that it neatly arranges your available data into easily understandable charts.

Formidable Forms

The most user-friendly feature is the drag and drop feature. This makes the task of creating forms a breeze. You can easily customize colors, borders, and more without even a modicum of coding skills.

Other features include:

  • Allows you to create GDPR Compliant Forms
  • Has powerful calculation fields (which allows you to offer things like mortgage calculators)
  • WooCommerce, Elementor, GetResponse, and MailChimp integrations

Pricing and Subscription Cost:

  • Limited free usage available
  • Basic: starting at $39.50 per year
  • Plus: starting at $99.50 per year
  • Business: starting at $199.50 per year
  • Elite: starting at $299.50 per year

5. Contact Form 7

The Ideal Basic Plugin for WordPress

If you want something to help you get forms up and running quickly, then Contact Form 7 might just be the form builder you’re looking for. Creating a form with Contact Form 7 takes only a few steps.  All you need to do is choose among its wealth of templates, or if you fancy creating a form from scratch then its editor will help you with that too.

Contact Form 7

You can manage multiple forms using this plugin. However, to have access to tracking, data collection, analytics, or optimization, you might have to look at getting third-party apps to help you out.

Other features include:

  • Helps reach out to users privately
  • Easy to install and configure
  • Available in 63+ languages
  • Can create and manage multiple contact forms

Pricing and Subscription Cost:

What are the Best Free Form Builders?

Form builders are essential to gather information about your target market. While the best ones (which have the most complete features that you need) are available for a fee, you can always go with the ones free of charge, at least while getting started.

We only have a couple on this list, but they’re the ones from industry giants and don’t need an introduction. Here are our picks for best free form builder plugins to try:

1. Google Forms

Best Free Form Builder to Make Simple Forms

Google Forms’ strong selling point is that it gets the job done, it’s fast, and is free. It also allows you to create and manage multiple forms. You can access it just by using your Gmail account, which means you can also pull the data and have it stored in Google Sheets to easily analyze it. While Google Forms are usually not customizable, it’s best for quick market surveys.

While it lacks in the customizability department, Google Forms’ does well when it comes to data validation and data visualization options. Data are also available on the spot thanks to charts automatically generated within the platform.

Google Forms

Other features include:

  • Google Sheets Integration
  • Conditional Logic
  • Add-ons


  • Free with a Google Account!
  • Paid Google Workspace Plans start at $6 per user/per month.

2. Microsoft Forms

Exceptional Platform for Professional Surveys

Microsoft Forms is a basic, easy-to-use form builder that works well with the Microsoft Office suite. Even though it is technically a free app, it surprisingly allows users a wide latitude for customization; it allows users to quickly make surveys, create feedback forms, quizzes, and other lead-generating forms.

Microsoft Forms

While it might not work well with most content management systems, the form builder can collect data in real-time and import all your responses in an Excel spreadsheet, so you can make your reports using Excel’s embedded chart and pivot table functions.

Other features include:

  • Can be used extensively for feedbacks and surveys
  • Easy to set-up
  • Low cost as it comes together with MS Office 365
  • Highly Customizable


  • Free with your Microsoft Office365 Account!

Form Builder FAQ’s

What is a Form Builder?

A form builder is an application or software with drag-and-drop functionality that allows you to quickly and easily create forms so that you can use to capture leads, encourage sign-ups, grow your email lists, and assist in converting a lead into a paying customer.

Form Builders Summary

As you can see, there are many options to choose from! It all boils down to your budget, requirements, and, of course, user-friendliness. When you think about it, it is quite amazing how these tools have gone through many innovations just to be where they are now. Each of the form builders mentioned here is more than capable of helping you achieve your lead generation goals in no time!

To reiterate, most of the products mentioned in this article offer similar features but it all boils down to your budget, ease of use, and the features you are looking for.

What’s great is that most of the products we featured offer a free trial period! If you’re still not set on which form builder to choose, then we suggest you try them all and stick with the one that satisfies all your requirements.

Last updated on by Joshua Holdeman

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