Nike sportswear manufacturer has opened a new NSP brand in Moscow. Visitors of the store, which opened the day before in the Belaya Dacha Outlet Village, shared their impressions on Saturday.
“We were really waiting for it [store] to open. We came to buy our favorite Nike socks,” said buyer Stanislav.
Some buyers emphasised that the assortiment of the store reduced.
“I can’t say that [the assortment] is awesome, but there is something to choose from,” buyer Artur pointed out.
The store manager Diana Tesnitskaya explained that the shop opened on the premises of the former one.
“The goods are all the same, authentic, familiar to customers from before the official closure of the Nike store – everything is kept as before,” said the director, adding that she could not give any information about the arrival of new collections.
The rights to lease the outlet Nike was bought by the Sport Point chain of multi-brand sports stores, which is owned by the Russian distributor Lestate. According to the media, Lestate is also negotiating with other outlets regarding the brand’s sites.
At the beginning of March, Nike suspended the website booking of orders of customers from Russia. At the end of May, the company did not extend the franchise agreement with Inventive Retail Group (IRG), according to a letter from IRG president Tikhon Smykov to the company’s employees, due to the inability to organise the goods supply to Russia. A month later, Nike announced its final decision to leave the Russian market.
