Tag Archives: internet marketing

Does Google Boost Give SMBs Enough Liftoff?

Google is giving small business owners a ?€?boost?€™ with their search marketing efforts with a new ad product called, yeah, you guessed it ?€“ Google Boost . On Monday (after being outed by Mike Blumenthal ), Google unveiled its new ad solution designed to help small business owners connect with customers in their area. Continue reading

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Why is Google PageRank Important?

There are several sides to the story when it comes to Google PageRank. Continue reading

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Social Media and Content Marketing: Two Perfect Partners

Content has always been a very important part of marketing. You strive to create compelling content that will actually be read by your target audience. Continue reading

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Would Social Marketing Benefit You?

Social marketing has made millions for those who adapted early, but it?€™s not too late to jump on board and benefit from the marketing potential social media have to offer. You may be wondering why social marketing is so powerful. Continue reading

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Are You Going To Give Your Face To MySpace?

By: Shannon Hooley MySpace is pulling out of the Social Media race and instead placing its efforts into what MySpace is known for, MySpace Music. Continue reading

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How to Measure a Case Study’s Performance

In this three-part blogging series, ?€? 3 Phases to Turn a Case Study into an Effective Marketing Tool ,?€? we?€™ve discovered ?€? 5 Steps to Craft a Case Study?€™s Content Strategy ?€? and ?€? How to Build a Case Study?€™s Online Distribution Strategy .?€? For this last post, we?€™ll explore how to measure and evaluate an effective case study. With an abundance of Website and social-media tracking software available today — including free analytics such as Google Analytics and Webstats BASIC — tracking online statistics has become more and more accessible for small businesses. Digital marketers have access to in-depth measurements to track who?€™s visiting their site and what they?€™re doing once they get there; calculate their return on investment for both online and offline campaigns; and estimate their social popularity. Continue reading

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Get More Out of Your Blogger

With over 175,000 blogs being created every day and well over 50 million blogs already online, you may wonder about the value of blogging in such a huge market. Why blog when there is so much competition? Should you hire a blogger to run your business blog? Continue reading

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The Customer Isn’t Always Right

In their book, ?€?The Must-Have Customer,?€? Robert Gordman and Armin Brott give some valuable insight into what really matters in terms of customers. While the book goes over marketing in general, the basic idea, which many expert marketers will agree with, is that you don’t always want more customers. It may seem odd, but you don’t want more customers in general. Continue reading

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Make Your Company a Player On the Social Web

In a recent article on AdAge.com, several ?€?players?€? on the social scene argued where media agencies would go in the future, how they would evolve. The result was a large amount of unique and relevant ideas specifically on social marketing, if not the entire media marketing field in general. Continue reading

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