Category Archives: Online Marketing

When you are first starting out in business you may put all of your efforts into whatever marketing you can afford or have time to do: taking classified ads in local papers, setting up a diy website, signing up on all the social networking sites, sending direct mail letters by post, going to networking meetings, etc. Even though you are targeting as many people/businesses as possible, you may find that these efforts are not bringing in a steady stream of prospects, or are bringing in the wrong kind of prospects for your business.  Your activities are unfocused because you?€™ve skipped the most important first step to getting good results with your marketing efforts: identifying your target market . Continue reading →